What Type of Content for a Website Should You Create? Website Content Writing Advice
From the previous page (Website Type), you would have determined what type of website yours will be. This is turn determines the content of your website, and the form it will take.
Here is a list of content corresponding to the website types:
Company / Corporate website: comprises information about your company, its mission, purpose, unique selling point (USP), maybe history and credentials, its ownership and management, products and/or services, contact and customer service information, and so on. The information is specific to your company.
Catalog site: the bulk of website content would be related to your products: description, benefits, price, perhaps picture. If relevant, you can include information about your company, its USP, contact and customer service information. Also any guarantees, credit card security, and refund policy. Safety is important to the customer when buying online.
Portal / Mall website: website content is mainly links, with perhaps an explanation of the purpose of the site, and what it does.
Membership site: content would include description of what the site is about, what it offers, details of services available, and price plans. Maybe performance guarantees. A page for customers to sign up and pay. Also a way of delivering the service, whether offline through the post, or online through a member area or through email.
Content / Information website: the bulk of the site would contain useful information focused around your theme or site concept. You'd have main topics, and sub-topics branching off from the main topics. Such sites can go up to hundreds of pages, with ads and affiliate program links weaved around the contents.
If you want to create such an information website, but don't have time to write the many pages required, there are ways around it: see Shortcuts to Web Content Writing.
Community / Interaction website: needs to have the structure and means for people to register and log in, and to contribute blog posts or forum postings, or images or video / audio files, and so on, for visitors to view. You will need to regularly maintain the website to moderate contributions, and to remove spam and objectionable material.
Salesletter website: the whole website is typically just a couple of pages, and is sometimes called a minisite. 1st page is the salesletter or squeeze page itself, promoting the product, along with customer testimonials. The 2nd page takes the order. There is sometimes a 3rd page to thank the customer and up-sell something else to him.
Website Content Writing Advice
Now that you know what kind of content you need to write, how do you go about doing that? Especially as your competition is just a click away.
What do I mean by that? Basically, that while the hardest part of internet business is getting a visitor to come to your site, the second hardest part is holding his attention long enough to convince him to do whatever you want him to.
There're too many things vying for your visitor's attention nowadays. Let it so much as wander for a moment, and he's off to another site.
How do you prevent this? It's not that hard. It starts with content that is valuable, relevant to what the customer needs.
To do that, you need to know your customer. Get inside his head, so that you can anticipate his wants, and appeal to the right emotions. Show him how your product or service benefits him. Value always outweighs financial cost in the shopper's mind.
If you want to learn to write website content well, you can download one of the best courses available, free at:
SBI Netwriting Masters Course
(right-click to open in new window).
Next we move on to look in detail at the demand for your product or niche area, so as to target profitable niches only: Niche Marketing Research
However, if you don't need search engine traffic, or you have an existing product line and don't need to check out your niche demand, go straight to Make Your Website.
